Alvaro Hernandez, also known as Al, is the founder, owner, and operator of Suenos Coffee Co. and Sugar N Glitz mobile units. Before starting his own business, Al worked in sales management for HVAC. However, he left his high-paying job to pursue his dream of owning a business after his 12-year-old daughter founded Sugar N Glitz during the pandemic in September 2020. Al's family, including his wife and children, are his main motivation and he hopes to establish generational wealth for his descendants. Growing up in Roswell, NM, Al's mother always told him that hard work is a constant in life, but Al wants to break the cycle of poverty and show his children that it is possible to overcome challenges with hard work and faith.
Suenos Coffee Co. and Sugar N Glitz were founded with a passion for coffee and the desire to share it with others through a mobile unit that brings the upscale coffee shop experience to any event in the community. Al built the custom trailer himself and wants to change the perception of what a "food truck" is. In the cozy and welcoming setting of the walk-in trailer, customers can enjoy a fresh and handcrafted latte and feel like they are at home. Suenos Coffee Co. only serves locally roasted coffee to support local businesses and ensure the highest quality products for customers. Check out their website to find out where they will be next, book them for a private event, or order a bottled latte to be delivered to your place of business.
Suenos Coffee Co. and Sugar N Glitz were founded in 2020 during the pandemic when our daughter, who was then 12 years old, had a lot of extra time on her hands due to the closure of her middle school and the suspension of her cheerleading activities. She discovered a passion for baking and, as demand for her products grew, we decided to build a mobile trailer that could serve as a commercial bakery and coffee shop. We were inspired by food trucks and saw a mobile unit as a more feasible option than a traditional brick-and-mortar business, which can be costly and require long-term contracts. My daughter named the trailer Sugar N Glitz, and, in February 2021, I completed and launched a second custom-built trailer, Suenos Coffee Co., to offer a walk-in mobile coffee shop experience. Despite these challenges, our passion for coffee and baked goods drives us to keep pushing forward and serving our community.